JUST PUT LIPSTICK ON A PIGGY AND THAT'S IT?!
"We've got an awesome, colourful website; a fancy slogan created by the management; an Employer branding project that was conducted in just three months; a long list of attractive promises which we are looking to implement one day...What more do they want?!" says a distressed Employer who fails to attract people and who is left by Employees as soon as possible. Indeed, what do these Employees then want from an Employer that actually is reputable?
Full article on the most common blunders Employers do as far as their Employer brand is concerned is published in Estonian under the title of "Notsul musi punaseks ja ongi valmis?!" in a leadership magazine Director (January 2018).
Full article on the most common blunders Employers do as far as their Employer brand is concerned is published in Estonian under the title of "Notsul musi punaseks ja ongi valmis?!" in a leadership magazine Director (January 2018).