IT IS ALL ABOUT PEOPLE!
  • THE "ME-ME-ME" TAB
  • My Publications
    • DEAR SANTA, PLEASE HELP US TO SURVIVE THIS HOLIDAY SEASON!
    • ARE YOU IN THE EYES AND HEARTS OF YOUR PEOPLE, EMPLOYER?
    • DO YOU TAKE A PINK ELEPHANT WITH YOU TO WORK?
    • LEADER, THIS IS MUSIC TO YOUR EARS!
    • WHAT'S YOUR SUPERPOWER? I'M A MUMMY-LEADER!
    • I SET MYSELF A SALARY OF X AMOUNT, CHEERS!
    • THOSE KILLER MEETINGS
    • CHEERS TO HEALTHY!
    • THE TRIUMPH OF MEDIOCRITY
    • ARE YOU A CORPORATE REBEL?
    • JUST PUT LIPSTICK ON A PIGGY AND THAT'S IT?!
    • DO YOU ALSO DO A Y?
    • I''M SORRY!
    • WHEN THE EMPLOYER MAKES PEOPLE'S HEART BEAT FASTER WITH HAPPINESS...
    • WORKING AND HAPPY!?
    • LAUGHING ONESELF TO SUCCESS
    • EMPLOYER, WHAT'S YOUR PURPLE COW?
    • GO ON, MOTIVATE ME THEN SOMEHOW!
    • NO JERKS ALLOWED!
    • AND IT BURNT - YAY!
    • DID CURIOSITY KILL THE CAT?
    • HEDGEHOG IS NOT IN THE FOG AFTER ALL
    • IDEAL MALE (WRONG!) MANAGER. BE LIKE LEADER-JOE!
    • LET'S BREAK UP!
    • HOW TO BECOME FRIENDS WITH TIME?
    • WHY (,) SIMON?
    • EFFICIENCY. THIS DAMN EFFICIENCY!
    • DOES IT HAVE TO BE LONELY AT THE TOP?
    • HOW CRISPY IS REALLY THE PRICE OF SOCIAL MEDIA?
  • BLOGGING AND STUFF
    • BE A COLOURFUL PURL(BALL)!
    • THE CONFERENCE CALL
    • THE MANIFESTO OF A HAPPY ORGANISATION
    • DEAR SANTA, HOW TO ENHANCE THE BOND OF A TEAM AT CHRISTMAS?
    • EMPLOYER BRANDING – WHY AND HOW YOU SHOULD BUILD AN OUTSTANDING ONE?
    • WORKING WITH A GREEN-EYED GREMLING?
    • HAVE YOU BEEN VACCINATED? SARCASM GOES AROUND!
    • LEADERS IN HEELS
    • YES, I CAN - JUST WATCH ME!
    • A GLASS OF WATER, PLEASE!
    • "TOLD YOU SO!" SINCERELY, YOUR GUT
    • IT IS ALL ABOUT PARTICIPATION...OR IS IT?
    • ARE YOU ALL EARS?
    • A BIT OF KERMIT...
    • HELLO, I'M INTELLIGENT, EMOTIONALLY INTELLIGENT!
    • FROM A NUT TO A LEADER? YEAH, TOTALLY!
    • SHARING IS CARING!
    • ROBOTS AND PEOPLE CAN BE FRIENDS!
    • LET'S TALK BUSINESS!
    • A GOOD CHILD HAS MANY NAMES?
    • THE POWER OF KNOWLEDGE SHARING
  • A QUOTE A DAY...
  • GET IN TOUCH

JUST PUT LIPSTICK ON A PIGGY AND THAT'S IT?!

"We've got an awesome, colourful website; a fancy slogan created by the management; an Employer branding project that was conducted in just three months; a long list of attractive promises which we are looking to implement one day...What more do they want?!" says a distressed Employer who fails to attract people and who is left by Employees as soon as possible. Indeed, what do these Employees then want from an Employer that actually is reputable?

Full article on the most common blunders Employers do as far as their Employer brand is concerned is published in Estonian under the title of "Notsul musi punaseks ja ongi valmis?!" in a leadership magazine Director (January 2018).
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  • THE "ME-ME-ME" TAB
  • My Publications
    • DEAR SANTA, PLEASE HELP US TO SURVIVE THIS HOLIDAY SEASON!
    • ARE YOU IN THE EYES AND HEARTS OF YOUR PEOPLE, EMPLOYER?
    • DO YOU TAKE A PINK ELEPHANT WITH YOU TO WORK?
    • LEADER, THIS IS MUSIC TO YOUR EARS!
    • WHAT'S YOUR SUPERPOWER? I'M A MUMMY-LEADER!
    • I SET MYSELF A SALARY OF X AMOUNT, CHEERS!
    • THOSE KILLER MEETINGS
    • CHEERS TO HEALTHY!
    • THE TRIUMPH OF MEDIOCRITY
    • ARE YOU A CORPORATE REBEL?
    • JUST PUT LIPSTICK ON A PIGGY AND THAT'S IT?!
    • DO YOU ALSO DO A Y?
    • I''M SORRY!
    • WHEN THE EMPLOYER MAKES PEOPLE'S HEART BEAT FASTER WITH HAPPINESS...
    • WORKING AND HAPPY!?
    • LAUGHING ONESELF TO SUCCESS
    • EMPLOYER, WHAT'S YOUR PURPLE COW?
    • GO ON, MOTIVATE ME THEN SOMEHOW!
    • NO JERKS ALLOWED!
    • AND IT BURNT - YAY!
    • DID CURIOSITY KILL THE CAT?
    • HEDGEHOG IS NOT IN THE FOG AFTER ALL
    • IDEAL MALE (WRONG!) MANAGER. BE LIKE LEADER-JOE!
    • LET'S BREAK UP!
    • HOW TO BECOME FRIENDS WITH TIME?
    • WHY (,) SIMON?
    • EFFICIENCY. THIS DAMN EFFICIENCY!
    • DOES IT HAVE TO BE LONELY AT THE TOP?
    • HOW CRISPY IS REALLY THE PRICE OF SOCIAL MEDIA?
  • BLOGGING AND STUFF
    • BE A COLOURFUL PURL(BALL)!
    • THE CONFERENCE CALL
    • THE MANIFESTO OF A HAPPY ORGANISATION
    • DEAR SANTA, HOW TO ENHANCE THE BOND OF A TEAM AT CHRISTMAS?
    • EMPLOYER BRANDING – WHY AND HOW YOU SHOULD BUILD AN OUTSTANDING ONE?
    • WORKING WITH A GREEN-EYED GREMLING?
    • HAVE YOU BEEN VACCINATED? SARCASM GOES AROUND!
    • LEADERS IN HEELS
    • YES, I CAN - JUST WATCH ME!
    • A GLASS OF WATER, PLEASE!
    • "TOLD YOU SO!" SINCERELY, YOUR GUT
    • IT IS ALL ABOUT PARTICIPATION...OR IS IT?
    • ARE YOU ALL EARS?
    • A BIT OF KERMIT...
    • HELLO, I'M INTELLIGENT, EMOTIONALLY INTELLIGENT!
    • FROM A NUT TO A LEADER? YEAH, TOTALLY!
    • SHARING IS CARING!
    • ROBOTS AND PEOPLE CAN BE FRIENDS!
    • LET'S TALK BUSINESS!
    • A GOOD CHILD HAS MANY NAMES?
    • THE POWER OF KNOWLEDGE SHARING
  • A QUOTE A DAY...
  • GET IN TOUCH