IT IS ALL ABOUT PEOPLE!
  • THE "ME-ME-ME" TAB
  • My Publications
    • DEAR SANTA, PLEASE HELP US TO SURVIVE THIS HOLIDAY SEASON!
    • ARE YOU IN THE EYES AND HEARTS OF YOUR PEOPLE, EMPLOYER?
    • DO YOU TAKE A PINK ELEPHANT WITH YOU TO WORK?
    • LEADER, THIS IS MUSIC TO YOUR EARS!
    • WHAT'S YOUR SUPERPOWER? I'M A MUMMY-LEADER!
    • I SET MYSELF A SALARY OF X AMOUNT, CHEERS!
    • THOSE KILLER MEETINGS
    • CHEERS TO HEALTHY!
    • THE TRIUMPH OF MEDIOCRITY
    • ARE YOU A CORPORATE REBEL?
    • JUST PUT LIPSTICK ON A PIGGY AND THAT'S IT?!
    • DO YOU ALSO DO A Y?
    • I''M SORRY!
    • WHEN THE EMPLOYER MAKES PEOPLE'S HEART BEAT FASTER WITH HAPPINESS...
    • WORKING AND HAPPY!?
    • LAUGHING ONESELF TO SUCCESS
    • EMPLOYER, WHAT'S YOUR PURPLE COW?
    • GO ON, MOTIVATE ME THEN SOMEHOW!
    • NO JERKS ALLOWED!
    • AND IT BURNT - YAY!
    • DID CURIOSITY KILL THE CAT?
    • HEDGEHOG IS NOT IN THE FOG AFTER ALL
    • IDEAL MALE (WRONG!) MANAGER. BE LIKE LEADER-JOE!
    • LET'S BREAK UP!
    • HOW TO BECOME FRIENDS WITH TIME?
    • WHY (,) SIMON?
    • EFFICIENCY. THIS DAMN EFFICIENCY!
    • DOES IT HAVE TO BE LONELY AT THE TOP?
    • HOW CRISPY IS REALLY THE PRICE OF SOCIAL MEDIA?
  • BLOGGING AND STUFF
    • BE A COLOURFUL PURL(BALL)!
    • THE CONFERENCE CALL
    • THE MANIFESTO OF A HAPPY ORGANISATION
    • DEAR SANTA, HOW TO ENHANCE THE BOND OF A TEAM AT CHRISTMAS?
    • EMPLOYER BRANDING – WHY AND HOW YOU SHOULD BUILD AN OUTSTANDING ONE?
    • WORKING WITH A GREEN-EYED GREMLING?
    • HAVE YOU BEEN VACCINATED? SARCASM GOES AROUND!
    • LEADERS IN HEELS
    • YES, I CAN - JUST WATCH ME!
    • A GLASS OF WATER, PLEASE!
    • "TOLD YOU SO!" SINCERELY, YOUR GUT
    • IT IS ALL ABOUT PARTICIPATION...OR IS IT?
    • ARE YOU ALL EARS?
    • A BIT OF KERMIT...
    • HELLO, I'M INTELLIGENT, EMOTIONALLY INTELLIGENT!
    • FROM A NUT TO A LEADER? YEAH, TOTALLY!
    • SHARING IS CARING!
    • ROBOTS AND PEOPLE CAN BE FRIENDS!
    • LET'S TALK BUSINESS!
    • A GOOD CHILD HAS MANY NAMES?
    • THE POWER OF KNOWLEDGE SHARING
  • A QUOTE A DAY...
  • GET IN TOUCH

EMPLOYER, WHAT'S YOUR PURPLE COW?

​Imagine flowing down a green employment meadow where the once traditional so-called white-and-black spotted Employer has remained more into the past, and dominating are the purple cows, i.e. outstanding, unique, and supercool organisations. Some of them even have golden stars, pink spots, and green stripes! Why some Employers attract people like a pot of honey, whilst others completely fail to do it? How to find as well as retain the right, i.e. your kind of people also tomorrow, day after tomorrow, and all days following it? 

Dear Employers, please interpret the phenomenon of the purple cow as an outstandingly cool, and the black-white patterned cow as a traditional Employer. This approach has been inspired by Seth Godin's theory on how to outstandingly market one's products („Purple Cow: Transform Your Business by Being Remarkable”). Hence, I have transferred this very concept into the Employer branding, and it has no connection with a cow as such whatsoever.

Full article is published in Estonian under the title of "Tööandja, mis on sinu lilla lehm?" in a leadership magazine Director (September 2017).
Proudly powered by Weebly
  • THE "ME-ME-ME" TAB
  • My Publications
    • DEAR SANTA, PLEASE HELP US TO SURVIVE THIS HOLIDAY SEASON!
    • ARE YOU IN THE EYES AND HEARTS OF YOUR PEOPLE, EMPLOYER?
    • DO YOU TAKE A PINK ELEPHANT WITH YOU TO WORK?
    • LEADER, THIS IS MUSIC TO YOUR EARS!
    • WHAT'S YOUR SUPERPOWER? I'M A MUMMY-LEADER!
    • I SET MYSELF A SALARY OF X AMOUNT, CHEERS!
    • THOSE KILLER MEETINGS
    • CHEERS TO HEALTHY!
    • THE TRIUMPH OF MEDIOCRITY
    • ARE YOU A CORPORATE REBEL?
    • JUST PUT LIPSTICK ON A PIGGY AND THAT'S IT?!
    • DO YOU ALSO DO A Y?
    • I''M SORRY!
    • WHEN THE EMPLOYER MAKES PEOPLE'S HEART BEAT FASTER WITH HAPPINESS...
    • WORKING AND HAPPY!?
    • LAUGHING ONESELF TO SUCCESS
    • EMPLOYER, WHAT'S YOUR PURPLE COW?
    • GO ON, MOTIVATE ME THEN SOMEHOW!
    • NO JERKS ALLOWED!
    • AND IT BURNT - YAY!
    • DID CURIOSITY KILL THE CAT?
    • HEDGEHOG IS NOT IN THE FOG AFTER ALL
    • IDEAL MALE (WRONG!) MANAGER. BE LIKE LEADER-JOE!
    • LET'S BREAK UP!
    • HOW TO BECOME FRIENDS WITH TIME?
    • WHY (,) SIMON?
    • EFFICIENCY. THIS DAMN EFFICIENCY!
    • DOES IT HAVE TO BE LONELY AT THE TOP?
    • HOW CRISPY IS REALLY THE PRICE OF SOCIAL MEDIA?
  • BLOGGING AND STUFF
    • BE A COLOURFUL PURL(BALL)!
    • THE CONFERENCE CALL
    • THE MANIFESTO OF A HAPPY ORGANISATION
    • DEAR SANTA, HOW TO ENHANCE THE BOND OF A TEAM AT CHRISTMAS?
    • EMPLOYER BRANDING – WHY AND HOW YOU SHOULD BUILD AN OUTSTANDING ONE?
    • WORKING WITH A GREEN-EYED GREMLING?
    • HAVE YOU BEEN VACCINATED? SARCASM GOES AROUND!
    • LEADERS IN HEELS
    • YES, I CAN - JUST WATCH ME!
    • A GLASS OF WATER, PLEASE!
    • "TOLD YOU SO!" SINCERELY, YOUR GUT
    • IT IS ALL ABOUT PARTICIPATION...OR IS IT?
    • ARE YOU ALL EARS?
    • A BIT OF KERMIT...
    • HELLO, I'M INTELLIGENT, EMOTIONALLY INTELLIGENT!
    • FROM A NUT TO A LEADER? YEAH, TOTALLY!
    • SHARING IS CARING!
    • ROBOTS AND PEOPLE CAN BE FRIENDS!
    • LET'S TALK BUSINESS!
    • A GOOD CHILD HAS MANY NAMES?
    • THE POWER OF KNOWLEDGE SHARING
  • A QUOTE A DAY...
  • GET IN TOUCH