EMPLOYER, WHAT'S YOUR PURPLE COW?
Imagine flowing down a green employment meadow where the once traditional so-called white-and-black spotted Employer has remained more into the past, and dominating are the purple cows, i.e. outstanding, unique, and supercool organisations. Some of them even have golden stars, pink spots, and green stripes! Why some Employers attract people like a pot of honey, whilst others completely fail to do it? How to find as well as retain the right, i.e. your kind of people also tomorrow, day after tomorrow, and all days following it?
Dear Employers, please interpret the phenomenon of the purple cow as an outstandingly cool, and the black-white patterned cow as a traditional Employer. This approach has been inspired by Seth Godin's theory on how to outstandingly market one's products („Purple Cow: Transform Your Business by Being Remarkable”). Hence, I have transferred this very concept into the Employer branding, and it has no connection with a cow as such whatsoever.
Full article is published in Estonian under the title of "Tööandja, mis on sinu lilla lehm?" in a leadership magazine Director (September 2017).
Dear Employers, please interpret the phenomenon of the purple cow as an outstandingly cool, and the black-white patterned cow as a traditional Employer. This approach has been inspired by Seth Godin's theory on how to outstandingly market one's products („Purple Cow: Transform Your Business by Being Remarkable”). Hence, I have transferred this very concept into the Employer branding, and it has no connection with a cow as such whatsoever.
Full article is published in Estonian under the title of "Tööandja, mis on sinu lilla lehm?" in a leadership magazine Director (September 2017).